I’M Franchesca—named after my paternal grandparents, and proudly Dominican through and through. I’m an only child, and I deeply value the connection to my roots. Spanish is my first language, so you’ll often hear me speaking Spanglish—it’s just part of who I am!

Helping women is my true passion. There's something incredibly fulfilling about seeing others embrace their best selves and choose themselves—especially when it comes to style and wellness. I know it may sound like an odd combination, but over the years, I’ve realized that these two elements are vital for a woman’s confidence. Many of us, myself included, struggle with body image, food choices, and the habits that shape our lives. These are the things I’m deeply passionate about helping women overcome.

Why Wellness?
For years, I struggled with making healthy food choices and developing lasting habits. That’s when I decided to take control and start studying at the Institute for Integrative Nutrition (IIN), where I earned my certification as a Holistic Health Coach. This journey opened my eyes to the root causes of our decisions and habits, and I knew I wanted to bring that knowledge to empower our community.

Why Personal Styling?
Fashion has always been my first love. Since childhood, I’_ve been obsessed with dressing up and understanding the power of personal style. As women, we all love fashion, but over time, social media can sometimes make us question our bodies, our choices, and our sense of self. Fashion is about more than trends—it’s about what feels right for you. Personal style isn’t about conforming to what’s “in” but about expressing who you are and feeling confident in your own skin.

Today, my mission is clear: I help women—especially women of color—build confidence by understanding that the magic is already inside of them. My work is about empowering you to choose yourself by building strong wellness habits and embracing a personal style that makes you feel at home in your own body.

Because, you are a Wellness Mami. ✨